The Jaiak Challenge was held on 6th April 2016, for the second consecutive year. This is a professional gathering specifically directed at Event Organizers with the aim of driving creativity to stimulate enjoyment and offer something different to potential clients.
A company must be motivated and sometimes work outside of its comfort zone to be able to grow, evolve and continue surprising its clients and this is exactly what the Jaiak Challenge is all about.
Fourteen Wedding Planners and Event Organizers, from mainland Spain and the Balearic Islands participated in this year’s event which was held at the spectacular Biniagual Estate (Binissalem). The theme was “Inspiration”, and each participating company had to create ideas for specific spaces based on this, using the materials supplied by the company “Jaiak”. They created different atmospheres and came up with several different versions of ceremonial occasions. The tableware, linen, decorations, lighting, catering trollies etc., were new to the participants but, just as expected, they produced excellent results, showing the high level of style and originality that exists on the Islands.
The Jaiak Challenge also hosted an exceptional “show cooking”. Tomeu Caldentey, Macarena de Castro, Andreu Genestra and Marc Fosh, all winners of Michelin Stars, took this opportunity to present their creations which did nothing but impress the participants and filled the closing party with flavour.
Marc Fosh commented upon the atmosphere and originality of the event: “this event aims to bring together lots of people and it is the perfect opportunity to present our catering services and bring our cuisine much closer to the participants”.
The Chef also highlighted the importance of these kinds of events for companies in the sector: “it is a unique opportunity for companies to become known and create business synergies and joint collaborations”.
Amongst all the participating companies “Moments” was proclaimed the winner of the event.
Once again, the Jaiak Challenge met all expectations and re-confirmed that our Island is full very talented companies, with plenty of enthusiasm, ability to improvise, motivation to surprise and continuous innovation within the field of Wedding and Events Planning.